Mock Trials

   Mock trials are an extension of focus groups in that they are also qualitative in nature but the difference lies in the quantity of information presented and the methodology.  Mock trials can run from several hours to several days, depending on the quantity of information being presented.

   In a mock trial, respondents hear opening statements, some key witness testimony and closing arguments, much like an actual trial. As in focus group research, the mock jurors are then given actual jury instructions and are instructed to deliberate on the issues and reach a verdict.

   Mock trials are normally conducted much closer to the actual trial date so that the trial team is able to "test" their actual openings and closings arguments, and witnesses are given an opportunity to prepare for their actual testimony prior to being in front of the actual jury.    Again, as with focus group research, during the presentation and deliberation period, the mock jurors are carefully observed and evaluated by  our consultants in the social and behavioral sciences to help pinpoint problem areas which require additional explanation.

   Once again, a detailed report is prepared and recommendations are made to the trial team.